CONIECTO-360 comes up as a SaaS platform to offer customized services with the aim of improving the conversion of users to e-commerce platforms. This is the new R+D project of Digital Emergya and it is based on Big Data and smart algorithms in order to offer the users customized experiences based on Machine Learning.

But, how is it possible to improve and customize the user experience? Firstly, an integration of all of the communication channels through omnichannel must be established. This marketing strategy has as a final aim to come early to the needs and behaviors of the customers. This claims a unique user experience and answers directly to the needs and wants of the users.

In this first phase, Salesforce and Google 360 will be useful tools. The first one is a client manager and achieves to gather all their information. The second one is an analysis tool that englobes all the data. Furthermore, techniques related to automation marketing will be applied. These allow an automatization of all the processes which are derivative of this kind of strategy.